Brooke Shields' news Jordache jeans campaign promotes inclusion, body positivity

Shields is back on the scene after a devastating accident.

February 10, 2022, 4:29 PM

Jordache has tapped Brooke Shields for the brand's latest campaign.

Shields was photographed by Cass Bird wearing several of the brand's classic pieces -- skinny, flare and straight jeans along with stylish tops and voluminous curls.

The "You've Got The Look" campaign, Jordache said, is about promoting inclusion and body positivity.

The actress and entrepreneur posed topless for one of the photos and shared on Instagram that she was "so excited" to share more images from the campaign.

PHOTO: Jordache taps Brooke Shields for the brand's latest campaign.
Jordache taps Brooke Shields for the brand's latest campaign.
Cass Bird, courtesy of Jordache

"It was important for you to see this is my 56-year-old body and to fight the retouching," Shields said of the shoot, styled by Deborah Watson to People. "I'm always like, 'You better keep it honest.' And we did."

Shield's latest campaign marks 40 years since her iconic Calvin Klein ads.

When discussing her past denim campaigns shot during her teenage years, she said "I appreciate it more now."

"It's such an honor to be my age and be represented," Shields continued. "I feel the magnitude of it more. There's a knowledge that comes with age, and this feels less like a job and more like a privilege."

Shields' latest gig with Jordache comes after she recovered from a devastating freak accident last year where she broke her right femur at a gym.

While discussing her rehabilitation process with "Good Morning America," the model and mother of two said it hasn't always been easy, but she has found the silver lining.

"If I can turn it into anything positive, or I can teach my girls, yeah, stuff is going to happen in your life, and how you respond is going to define you, and adversity will reveal you," Shields said. "It won't make you as much as it will reveal you because you see who you are. You see what you're made up of."

"Especially women," she added. "I want them to know that they deserve to feel good about themselves and be healthier and happier and bigger, live a bigger life."