It's Hispanic Latinx Heritage Month, and an amazing way to celebrate this beloved culture is by supporting and amplifying brands owned by Hispanic, Latinx, Latino and Latina people.
This celebratory time runs from Sept. 15 through Oct. 15, and it's a great time to explore everything from mesmerizing beauty products to stylish fashion lines.
Get to know inspiring brands such as Rizos Curls, which has products specifically designed for women who proudly like to rock their curls, as well as Tata Harper, which offers some of today's most popular skin care essentials.
In case you're just as excited as the rest of us to learn more, celebrate and share, here are 22 brands to add to your shopping lists.
After growing up with curly hair and never being able to find anything that worked well with her hair type, Julissa Prado said she would always tell herself that one day she'd create the best product for other curly-haired girls.
In 2017, she launched Rizos Curls, and the product line carries products designed to enhance curl definition, health, moisture and more. Since launching, she's built a community of more than 281,000 fans and followers.
Founded and owned by first-generation Cuban American Dany Garcia, GSTQ features thoughtfully curated capsule collections that are the perfect mix between chic power dressing and elevated sportswear.
"GSTQ, inspired by my mindset, was born out of a desire to build what I couldn't find: clothing for a community of multi-hyphenate women," Garcia said in a statement surrounding the inspiration behind her label.
As a Latinx, curvy woman, fashion and beauty-editor-turned-business-owner Stephanie Montes created an inclusive line of breast tape that allows women the freedom of wearing everything from plunging necklines to backless dress styles with limited to no hassle or worry.
In addition to being available in dark, light and medium tones, it's also waterproof, sweatproof, outfit-proof and sustainable.
Nue blossomed from Montes' own personal mission to cater to women of all shapes, sizes and skin tones.
With a following of over 2.7 million followers on Instagram, co-founders Lara Arellano, who used to be Rihanna’s makeup artist, and Dana Bomar have created a full collection of cosmetics ranging from gorgeous lipsticks and pencils to beautiful eyeshadow palettes and makeup accessories.
This Latina-owned and operated cosmetics line offers vegan, cruelty-free products that include standouts such as the brand's Cultura Lip kits, which have three of Vive Cosmetics' best-selling lip shades.
There's also a Da Bomb Gloss collection featuring high-shine smooth glosses that keep your lips soft and moisturized.
Birdy Lashes & Beauty
Birdy Lashes is owned by beauty entrepreneur Yasmin Maya who was born and raised in Mexico. In 2020, she was inspired by her passion for the beauty industry, her love for her culture and a desire to create lashes and lash tools that are not only the best quality but affordable, too.
Launched by New York-based stylist/designer Karen Perez, Second Wind offers everything from stylish face masks to trendy jewelry styles and other awesome accessories.
Beloved by many skin care enthusiasts, Tata Harper Skincare is a 100% natural, non-toxic and cruelty-free skin care line featuring face masks, cleansers, serums and much more.
Also known as "rock 'n roll makeup for all," this vibrant line of makeup has cool lipstick shades ranging from neutral tones to bold brights that are sure to get you noticed.
This Colombian brand features a wide variety of beautifully designed white blouses, dresses and more.
Founded by Aisha Cebellos-Crump, this beauty and hair care line offers everything from hairstyling gel to a curl-enhancing mousse.
This Manhattan-based store with uniquely designed apparel allows customers to choose specifically what style layout they want, then delivers it on the spot.
This collection owned and operated by Gabriella (aka Gaby) Trujillo has gorgeous, high-pigmented eye shadow palettes, color blush palettes and her recently launched nude lip gloss and liner.
This Colombian brand has awesome basics that often feature empowering messages. Plus, items are made with sustainable materials and are environmentally friendly.
Cuban-American and Miami-based founder Anixia Rodriguez started this company to promote a noninvasive and 100% natural way to beautiful skin.
Today, the company offers Marine Beauty Collagen supplements in three different flavors that support everything from healthier hair to glowing skin.
Founded by the principle that clean body care can be sensual, inclusive and derived purely from the earth, República Skin tells the story of founder Julissa Bermudez's roots by preserving and celebrating clean beauty. With ingredients found naturally in the Dominican Republic, the first product from the brand is a sugar body polish that’s been two years in the making. Comprised of a custom formulation of ingredients such as squalane sourced from sugarcane, coconut oil, and moringa oil, Bermudez works with a lab in California to cultivate the body polish that leaves an invigorating, radiant glow.
Bonita Fierce Candles
During the pandemic, candle-making became a quarantine activity for founder Melissa Gellardo. But while buying a lot of candles during lockdown, she noticed there weren’t any Latinas in the home fragrance candles industry, so she started her own line. And the names of the scents, such as Abuela’s Bakery and Cafecito con Leche, bring back fond memories.
Flor de Maria Shoes
The shoe brand was started by Peruvian designer Flor de Maria Rivera two years ago, and has already been worn by the likes of Saweetie, Megan Fox, Bebe Rexha, Normani, Maria Menounos, Leona Lewis, Caitlyn Jenner and Ariel Winter. Megan Thee Stallion even asked her to custom make 11 pairs. The designer's parents brought her to the U.S. when she was 12. She didn't know English but eventually became a sports reporter. Three years ago, she realized that she owned so many shoes but was never fully satisfied, so she decided to make them on her own, dropping everything to go to one of the biggest shoe design schools in Italy before launching her brand.
Most people don’t realize that one of the biggest producers in Hollywood is Cubana. Founder Dany Garcia has grossed billions of dollars at the box office and is also the first owner of a football team, but if that wasn’t enough. She just created her clothing line, God Save the Queen, or GSTQ for short, that lives between athleisure and power dressing, but elevated.
Founder and mom of four Ylette Luis is a Miami-based Cuban-American, fashion-forward entrepreneur, jewelry designer and influencer. She created XIO, a unique monthly jewelry subscription service featuring carefully curated pieces inspired by her love of fashion, astrology and the latest trends. A tribute to a special woman in her life, the company was inspired by and is named after her grandmother Xiomara, who she credits with instilling in her a love for entrepreneurship, a passion for jewelry and a deep admiration for the story each unique piece tells.
After more than a decade of success online, having amassed more than 7 million followers across various social media platforms, founder Christen Dominique set out to service the loyal community she built with aspirational yet relatable beauty products. Her namesake brand, Dominique Cosmetics, is inspired by her proud Latina heritage. Now three years old, the brand is available at Sephora and Nordstrom stores nationwide.
Bomba Curls was born when founder Lulu Cordero found herself suffering from severe traction alopecia and turned to the unique hair care recipes used in her native Dominican Republic to formulate elixirs that promote hair growth and health. She created her own blends using the beauty secrets she grew up with, and her curls and edges flourished. Lulu took the magic behind those “hair potions” and created clean, pure and organic natural hair products specifically formulated to meet the needs of natural curls and coils, and promote healthy hair growth.
Editor's Note: This story has been updated, and was originally published on Sept. 20, 2019.