KVD Beauty adds new formula to viral 'Good Apple' collection

Good Apple Serum Foundation is available to shop now.

February 6, 2023, 2:29 PM

KVD Beauty has expanded its viral Good Apple collection with a new foundation.

The company's Good Apple Skin-Perfecting Foundation Balm took over TikTok back in 2021, with the hashtag "Good Apple" gaining more than 130 million views.

Now, KVD Beauty has released a Good Apple Serum Foundation that is said to offer full coverage with a lightweight feel.

"We can't wait for new and existing fans of the brand and Good Apple family to get their hands on this incredible new product that’s sure to shake up the foundation landscape," Tara Loftis, global vice president of marketing and public relations at Kendo Brands, KVD Beauty's parent company, said in a press release.

Shop the new Good Apple Serum Foundation and other picks from KVD Beauty below.

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This article was originally published on March 23, 2021.

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