Old Navy announces it is donating $30M of clothing to help families in need during COVID-19 pandemic

The clothing brand announced the donation in a video with artist Noah Scalin.

May 12, 2020, 11:38 AM

Old Navy is one of the many retailers giving back during the novel coronavirus pandemic.

The retailer announced it is donating $30 million of clothing to Americans in need during the crisis. It will partner with nonprofit organizations Good360 and Baby2Baby to give away the apparel.

The retailer enlisted artist Noah Scalin to create a portrait of the "American family" with 1,000 pieces of Old Navy clothing to announce the donation.

The time-lapse video showcases the evolution of Scalin creating the design, which features a mother with her two daughters.

"To all the families out there keeping it together for Zoom school and uniting us with TikTok challenges, thank you for doing your part," a message in the video reads.

"Now we're doing ours," the message continues. "Because family has been at the heart of everything we do since 1994, Old Navy is donating $30 million in clothing to help families in need across America."

The retailer also announced a donation of 50,000 non-medical-grade reusable masks to the Boys & Girls Clubs of America.

Check out more retailers who are finding ways to support Americans during the pandemic here.