NewBeauty magazine reveals its 2021 beauty award winners

Check out the best products and services.

NewBeauty magazine has revealed its 11th annual beauty awards with over 200 winners.

This year's awards encompass beauty products, treatments, breakthroughs and innovations.

NewBeauty editors tested and vetted nearly 10,000 products.

"Our testing process looked a little different as the pandemic forced our homes to become our beauty closets -- picture products spilling onto every visible surface like a Sephora display (but not nearly as neat)," NewBeauty senior editor-at-large Sarah Eggenberger shared in a statement.

To meet this year's criteria, winners had to solve some of beauty's biggest problems while also being the best at what they do. Before-and-after images, product labels, science, ingredients and more were all considered when testing products.

Selected products also went through one more round of review by a pro panel of 30 board-certified plastic surgeons and dermatologists.

"Our winners are a mix of old and new -- the holy grails and the latest launches and new categories that represent the current times," said Eggenberger.

Below is a sampling of products from the 2021 NewBeauty award-winners' list,


Best volumizing mascara: Uoma Beauty Drama Bomb Mascara

"We love UOMA Beauty Drama Bomb Mascara's ($20) ability to make even the thinnest of lashes look va-va-voom, but we love the brand's mission to support diversity even more." - NewBeauty Editors

Best waterproof mascara: Maybelline New York Lash Sensational Sky High Waterproof Mascara

"A viral sensation—it's had more than 150 million views on TikTok — Maybelline New York Lash Sensational Sky High Waterproof Mascara ($9) gives lashes brow-grazing length, and keeps them that way all day." - NewBeauty Editors

Best lengthening mascara: Upswing Full-Volume Mascara

"Bite Beauty's first foray into the eye category is a home run. A luxe, clean formula, Upswing Full-Volume Mascara ($28) delivers maximum length and curl with no clumps to be found." - NewBeauty Editors

Skin care tools

Best cleansing device: Nu Skin ageLOC LumiSpa

"The soft, silicone treatment head on Nu Skin ageLOC LumiSpa ($199) feels like a facial massage and the patent-pending micropulse oscillation technology is proven gentler than rotating and vibrating brushes." - NewBeauty Editors

Best dermaplaning device: Dermaflash LUXE

"The closest thing we can get to professional dermaplaning at home, Dermaflash LUXE ($199) gets rid of peach fuzz gently and safely, so not only can skin can soak up products better, but makeup also applies better, too." - NewBeauty Editors

Best facial-firming tool: Chantecaille Advanced Bio Lifting+ Massage Tool

"Chantecaille Advanced Bio Lifting+ Massage Tool ($150) features 360-degree rotating steel tubes to hug every contour of the face while a solar panel converts light into a low-level microcurrent for maximum cooling-meets-firming power. - NewBeauty Editors

Hair stylers and tools

Best curl refresher: PATTERN Hydrating Mist

"Founder Tracee Ellis Ross created curl-quenching PATTERN Hydrating Mist ($18) to not only refresh hair in between wash days but also create an invisible shield against daily pollution." - NewBeauty Editors

Best hairspray: Sebastian Professional Shaper

"A stylist staple since the ‘80s, Sebastian Professional Shaper ($20) is like a safety belt for hair: it offers flexible control but holds any ’do — from high ponies to long, loose waves — in place. - NewBeauty Editors

Best frizz fighter: Rita Hazan Smoothing Crème

"Hair guru Rita Hazan says her multitasking Smoothing Crème ($28) is 'the secret to achieving salon-level blowouts at home,' and we agree. It even kept one tester's strands frizz-free in 85- degree Florida weather." - NewBeauty Editors

Body essentials

Best body scrub: J.R. Watkins Sugar Body Polish

"The modern-apothecary vibe, the perfect mix of fine sugar crystals with naturally derived jojoba oil, and the luxurious scents — Awaken is quite the crowd-pleaser—make J.R. Watkins Sugar Body Polish ($15) a must-have shower staple." - NewBeauty Editors

Best body wash for sensitive skin: Alba Botanica Very Emollient Hemp Seed Oil Body Wash's

"There is so much sudsy goodness in Alba Botanica Very Emollient Hemp Seed Oil Body Wash’s ($13) skin-softening, hemp-fueled formula that the hardest choice is deciding whether to use it in the bath or shower (our vote is both)." - NewBeauty Editors