Sephora loyalty program rewards can now be donated to the National Black Justice Coalition

Turn your rewards into support for a worthy cause.

ByJacqueline Laurean Yates via GMA logo
Video byZoe Moore
June 8, 2020, 11:20 AM

In case you are looking for a little retail therapy, shopping at Sephora just got a whole lot sweeter for loyal fans who want to stock up or give back to a worthy cause.

Members can now redeem points as a charity reward. Donations are made through Tides Foundation and charities are selected on a rotating basis. Tides Foundation is kicking off donations with the National Black Justice Coalition in June followed by Project Glimmer in July.

National Black Justice Coalition is a civil rights organization dedicated to the empowerment of black lesbian, gay, bisexual, transgender, queer same gender loving (LGBTQ/SGL) people, including individuals living with HIV/AIDS.

Twitter user @tylermooore shed light on Sephora's latest charitable initiative and ended his caption with the hashtag #BlackLivesMatter.

HEADS UP!! If you have a @Sephora account and have extra Beauty Insider Points you can use them to donate to the National Black Justice Coalition! #BlackLivesMattter pic.twitter.com/IBDQo1QcqD

— tyler (@tylermooore) June 2, 2020

In addition to exchanging points as charity rewards toward nonprofits, Sephora also announced several other upgrades to its loyalty program.

"Our goal is to create a multi-faceted and well-rounded program to cater to the changing needs of our clients," Allegra Stanley Krishnan, vice president and general manager of Loyalty at Sephora, said in a press release.

"We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients," Krishnan added.

This graphic shows the 2020 Beauty Insider Benefits from Sephora.
Sephora

Other perks of the program include more ways to save on purchases made online or in-store.

Additionally, members will get to enjoy free shipping: Rogue members get free shipping on all purchases; VIB on purchases of $35 or more; and Insiders on purchases of $50 or more.

There also will be access given to members for unique experiences such as meet and greets as well as trips. Rouge members will get first access to new product launches, too.

In May, Sephora released reopening plans for stores after being closed due to the coronavirus pandemic which included employee temperature checks, required face masks and discontinued in-store product testing services.

This story was originally posted on June 1, 2020.

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In addition to exchanging points as charity rewards toward nonprofits, Sephora also announced several other upgrades to its loyalty program.

\"Our goal is to create a multi-faceted and well-rounded program to cater to the changing needs of our clients,\" Allegra Stanley Krishnan, vice president and general manager of Loyalty at Sephora, said in a press release.

\"We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients,\" Krishnan added.

Other perks of the program include more ways to save on purchases made online or in-store.

Additionally, members will get to enjoy free shipping: Rogue members get free shipping on all purchases; VIB on purchases of $35 or more; and Insiders on purchases of $50 or more.

There also will be access given to members for unique experiences such as meet and greets as well as trips. Rouge members will get first access to new product launches, too.

In May, Sephora released reopening plans for stores after being closed due to the coronavirus pandemic which included employee temperature checks, required face masks and discontinued in-store product testing services.

This story was originally posted on June 1, 2020.

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