Victoria's Secret taps Camila Cabello to star in 1st bilingual beauty campaign

The singer will appear in a campaign for the brand's Bombshell fragrance.

April 28, 2022, 2:14 PM

Camila Cabello is the new face of Victoria's Secret's first bilingual campaign in support of its popular Bombshell perfume.

"I am honored to be the newest addition to the @victoriassecret Bombshell family and to be part of the brand’s first ever bilingual campaign," the "Bam Bam" singer announced on Instagram. "Bombshell is about embracing who and what you are, and celebrating that every day."

Camila shared both commercials she shot for the company, one of which has her speaking in English and Spanish and the other in all Spanish.

In both, she describes what the word "bombshell" means to her. According to the Grammy nominee, it's about "owning your desires, your pleasures and and enjoying everything life has to offer -- those things that make you feel great!" She also says there's "a bombshell in all of us."

Victoria’s Secret taps Camila Cabello as its newest star of Bombshell Fragrance in the brand’s first-ever bilingual campaign.
courtesy of Victoria's Secret, Zoey Grossman

The commercial shows an adorable throwback photo of a young Cabello staring confidently into the camera.

Cabello also shared promotional photos she shot for the campaign and she looks -- dare we say it -- like a total bombshell. She revealed why she personally loved the shoot, adding in a separate post, "It’s rare that my lil sun freckles get to have their moment."

"On set, Camila exuded a presence throughout the day that didn't need to be directed -- her vibrance and confidence shined through organically," Raúl Martinez, chief creative director at Victoria’s Secret, said in a statement. "It was all about a celebration of her and her personality that brought this fragrance and campaign to life."