Here's how to get in on the Western wear trend, cowboy boots and all

Stylist and designer Amiraa Vee breaks down the trend and how to wear it.

November 19, 2024, 4:37 PM

While Western wear isn't a new phenomenon, the growing popularity of this generations-old style of dressing is at an all-time high.

From Louis Vuitton's Western spin on fall fashion to many of Beyoncé's recent looks themed around her chart-topping, country-inspired album, "Cowboy Carter," Western wear is having a special moment in fashion that's undeniable and inspiring.

"Western style has persisted through the years due to its rich heritage, symbolizing freedom, adventure and rugged individualism," Los Angeles-based fashion stylist and designer Amiraa Vee told "GMA." "These themes resonate deeply in various cultural narratives around the world."

She continued, "Western style also offers a connection to history and a simpler, more grounded way of life, contrasting with the rapid pace of modern living. Its adaptability allows it to evolve with contemporary trends while retaining its core elements, making it timeless, yet fresh and relevant."

Beyonce accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California on April 01, 2024.
Kevin Mazur/Getty Images

Vee went on to point to notables such as Dolly Parton, who has effortlessly incorporated dazzling Western looks into many of her public appearances, as well as Ralph Lauren, who was instrumental in popularizing Western style within high fashion.

"The TV series 'Yellowstone' has also brought Western style back into the spotlight, with characters wearing everything from classic cowboy hats and boots to modern interpretations of Western fashion, influencing contemporary wardrobe choices," Vee said.

How to incorporate Western wear into your wardrobe

If you're a Western wear beginner, Vee recommends starting with accessories such as cowboy hats or cowboy boots.

She also suggested layering a denim jacket over a floral dress for a feminine yet rustic look or introducing a leather belt with Western-style buckles into your wardrobe.

"By blending these iconic elements with personal style and contemporary trends, anyone can capture the spirit of the West in their wardrobe, creating looks that are both timeless and modern," Vee said.

Whether you're trying to add a little Western flair to your next outfit or you're ready to fully unlock your cowgirl era, there are a wide variety of Western-inspired pieces to choose from.

Keep reading to see and shop some of the best picks across the internet.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Cowboy hats

"Cowboy hats are the quintessential symbol of the West, adding a statement of confidence to any outfit," said Vee.

Bailey

Dynamite 2X

  • $135
  • Bailey
Revolve

8 Other Reasons

  • $69
  • Revolve
Amazon

Western Cowboy Hat for Men Women

  • $17.58
  • Amazon
Free People

Cash Cowboy Hat

  • $88
  • Free People

Cowboy boots

Vee recommends looking for classic cowboy boots or ones that have quality leather, intricate stitching, or even bold colors and patterns for a unique touch.

26% off
DSW

Crown Vintage Sila Western Boot

  • $109.99
  • $150
  • DSW
Revolve

Jeffrey Campbell Dagget Boot

  • $270
  • Revolve
Amazon

Pasuot Western Cowboy Boots for Women - Knee High Wide Calf Cowgirl Boots

  • $49.99
  • Amazon

Denim

"Denim is durable and versatile and a core element in Western wear," said Vee. "High-waisted jeans, denim jackets, and chambray shirts can all contribute to a cohesive Western look."

Wrangler

Women's Wrange Coat

  • $199.99
  • Wrangler
Abercrombie & Fitch

Low-Slung Baggy Jeans

  • $90
  • Abercrombie & Fitch
Wrangler

Women's Long Sleeve Western Snap Denim Shirt with Front and Back Yokes Solid Top in Rawhide

  • $49.99
  • Wrangler
Wrangler

Women's Wrangler Retro Mae Jean in KM Wash

  • $69.99
  • Wrangler

Leather and suede textures

Vee noted that rich leather and suede textures are a great addition to Western wear and a nod to the rugged outdoors.

Try adding it in the form of a jacket, like the instant classic suede overcoat from the most recent Madewell x Alexa Chung drop below. Sumptuous details like the double-breasted construction and waist-cinching belt are the perfect elevation to a classic Western duster silhouette.

Madewell

Alexa Chung for Madewell Double-Breasted Blazer Overcoat in Suede

  • $850
  • Madewell
Dynamite

Kylie Faux Suede Mini Skirt

  • $49.95
  • Dynamite
Free People

Brick Wall Bomber Jacket

  • $128
  • Free People

Fringe and embroidery

"Fringe and embroidery details add movement and interest, paying homage to traditional Western craftsmanship," said Vee.

Fringed outerwear is a great way to incorporate the detail into your wardrobe, while shirts with darting and yokes convey a combination of traditional Western sensibility mixed with rock 'n' roll attitude, especially when rendered in a glamorous fabric like satin.

Madewell

Alexa Chung for Madewell Satin Western Shirt

  • $138
  • Madewell
Wrangler

Womens Embroidered Boyfriend Western Snap Denim Shirt

  • $59.99
  • Wrangler
Free People

Fringe Out Vegan Suede Jacket

  • $168
  • Free People
50% off
Forever 21

Forever 21 Fringe Faux Suede & Gem Jacket

  • $27.49
  • $54.99
  • Forever 21

Accessories

Vee recommends everything from turquoise jewelry for a touch of Southwestern flair to concho belts for a decorative and symbolic feel.

Dynamite

Western Scalloped Belt

  • $29.95
  • Dynamite
24% off
Urban Outfitters

Open Circle Turquoise Belt

  • $19
  • $25
  • Urban Outfitters
25% off
Kendra Scott

Wrangler x Yellow Rose by Kendra Scott Vintage Silver Bolo

  • $82.50
  • $110
  • Kendra Scott

Editor's note: This article was originally published in April 2024 and has been updated to reflect current styles and pricing.