Yara Shahidi's vote-themed Barbie doll is back for 2020 election

The doll's packaging also comes with a QR code linking to voter registration.

September 24, 2020, 12:58 PM

Just in time for the 2020 election, Yara Shahidi's Barbie Shero doll is making a comeback to inspire girls all over the world.

The actress' unique doll wears a gray power suit paired with a Tory Burch "vote" T-shirt which is the same one she wore to a We Vote Next summit last year.

The doll initially launched in 2019 as a part of Mattel's Shero program that launched in 2015. It's also a part of the toy maker's Role Model Series which sheds light on notable women who are affecting positive change in the world.

PHOTO: Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Courtesy of Mattel

"As a brand dedicated to inspiring the limitless potential in every girl, Barbie honors diverse role models to show the next generation how they can reach their full potential," said Senior Vice President and Global Head of Barbie and Dolls Lisa McKnight in a statement. "By encouraging girls to stand up for what they believe in and to learn about participating in civic duty, we want to pique their interest in seeing themselves in leadership roles from the polls to the podium."

She continued, "By honoring Yara Shahidi with her own Barbie doll, we hope her story will encourage girls to raise their voices to champion positive change for a brighter future."

A presale of the doll will be available on the Barbie website as well as Amazon with plans to ship at the beginning of October.

When Shahidi was asked what she loved most about the Barbie, she told "GMA", "For sure my 'vote' shirt because it's a shirt that I wear all the time and the fact that my Barbie gets to rep it is really exciting."

She continued, "I've worn the vote shirt on multiple occasions, I think most notably my Eighteen x 18 summit in which we gathered students and my peers from around the states to come together before midterms to talk about what matters to us and what's important walking into midterm elections of 2018."

PHOTO: Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Courtesy of Mattel

The collectible Yara Shahidi Barbie Shero Doll also comes with a QR code on the packaging that links to WeVoteNext, a platform that gives direction on voter registration.

The doll also has an empowering "I Voted" sticker.

PHOTO:  Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Mattel has relaunched Yara Shahidi's Shero doll inspiring others to vote.
Courtesy of Mattel

The "Grown-ish" star previously told "GMA" that being a Shero is really about following your passion so much that other people can't help but to take note.

"It's about being a space maker -- not only doing what you love to do but also intentionally making room so that other people can join you," she said. "And I think it's about being a part of a community of lovely people and celebrating each other."