Here's the new Disney color poised to take over your IG this holiday season
Break out the credit cards and get ready to buy.
Goodbye, rose gold? Au revoir, Arendelle aqua? Peace out, potion purple?
Not exactly. You'll still spot these shades all over Walt Disney World and Disneyland. But there’s a new color coming to town. It’s Belle of the Ball Bronze and is inspired by “Beauty and the Beast.”
“Good Morning America” got a look at the collection before it launched. Director of Merchandise Donald Ferro said the colors are chosen based on a few factors -- what’s trending and how that weaves into Disney storytelling.
“The bronze actually originated in drinkware,” he said, referencing the popularity of the color in the beverage world. That color, Ferro said, in turn got the decision makers thinking of Lumière from the "Beauty and the Beast" film.
Belle of the Ball Bronze also works for the time of year. “It’s the perfect color to take guests from the holidays right through the New Year,” he said.
At Walt Disney World, show off your bling with a variety of Belle of the Ball Bronze items, including a Minnie Mouse ear headband, baseball hat, Walt Disney World spirit jersey and even a baseball hat. At Disneyland Resort, it's an entire Belle of the Ball Bronze wardrobe, including a sweatshirt, women’s T-shirt, mini backpack by Loungefly, leggings, baseball hat, and of course, Disneyland spirit jersey.
The collection is now available at Disneyland Resort, Walt Disney World Resort, Disneyland Paris, Hong Kong Disneyland Resort, Shanghai Disney Resort and online at shopDisney.com.
Disney is the parent company of ABC News and "Good Morning America."
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