UK launches campaign urging pregnant women to get vaccinated, boosted
The United Kingdom has launched a new advertising campaign that urges pregnant women who have not yet received a COVID-19 vaccine or booster shot to do so as soon as possible.
Testimonies of pregnant women who have had the shots will be played out in ads across U.K. radio stations and on social media starting Monday. The new campaign urges pregnant women "don't wait to take the vaccine" and highlights the risks of COVID-19 to both mother and baby as well as the benefits of getting vaccinated, according to a press release from the U.K. Department of Health and Social Care.
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The press release cited the latest data from the U.K. Health Security Agency that suggests COVID-19 vaccination is safe for pregnant women and provides strong protection against the virus for both mother and baby. The press release also cited data from the U.K. Obstetric Surveillance System that shows more than 96% of pregnant women hospitalized with COVID-19 symptoms between May and October 2021 were unvaccinated, and a third of them required respiratory support. Around one in five women who are hospitalized with COVID-19 need to be delivered preterm to help them recover, and one in five of their babies need care in the neonatal unit.
"Getting a COVID-19 vaccine is one of the most important things a pregnant woman can do this year to keep herself and her baby as safe from this virus as possible," Lucy Chappell, chief scientific adviser to the U.K. Department of Health and Social Care, said in a statement Monday. "We have extensive evidence now to show that the vaccines are safe and that the risks posed by COVID-19 are far greater."