Crazy 'California Croissant' Stuffed With Sushi

There's never been a better time to be a croissant lover.

— -- There’s never been a better time to be a croissant lover. In the past year alone, cronuts, cruffins, cragels and more have made all our French pastry dreams come true.

Sound gross?

Think again. This Asian-French innovation sells out every single day before 11 a.m.

“Oh my goodness, it’s way better than you would ever think, to be honest. When I first tried it, my anticipation was like, ‘This is a little bit of an off-the-wall idea,’” Mr. Holmes Bakehouse owner Aaron Caddel, 23, told ABC News. “I like it way more than I thought I would. I probably have one a day – to my demise. It’s delicious. It’s pretty tame and not fishy or anything because we bake it. It’s delicious.”

Caddel’s business partner chef Ry Stephen came up with the wacky idea while shopping in the Asian aisle at the supermarket. He then spent several weeks perfecting the recipe that now has San Franciscans lining up out the door for a taste.

“For us here, it’s just a fun pastry. It’s just our way of taking something that everyone knows, and not trying to reinvent it, but just adding our little fingerprint to it and having fun with it,” Stephen, 28, told ABC News. “We use traditional techniques, so it’s really that marriage of the old and the new, which is fun to do."