When Apple fans got their hands on the new iPhone 6 Plus last month, many noticed one problem: The phone is too big to fit into the pockets of most jeans, especially for women.
Now it appears fashion brands are taking note. Several companies told ABC News they're considering enlarging their pockets to accommodate the new smartphones.
"I spoke with our design team about this last week and they've definitely considered it," Tim Flach, a spokesperson for 7 For All Mankind said, but added that the brand is worried that lengthening the pockets will "take away from the fit of the brand."
James Jeans is already testing larger pockets on both men's and women's styles.
"They're just trying to find the balance between moving forward with technology but still maintaining the fit and making sure it's flattering on the body," said a representative from the brand.
American Eagle pointed out that their men's pockets already fit larger phones like the iPhone 6 Plus, and that they're now evaluating women's pockets, too.
The iPhone 6 Plus is Apple's largest model yet, at 5.5 inches tall, and while tech fans were eager to buy the smartphone, some critics have complained that it's too big -- even if it does fit in your pocket, it might bend when you sit.
So fashion brands are searching for a solution. J.Crew is another company that has hinted at new styles because of the larger devices.
"Throughout the design process, we try to consider every aspect of the way our customers live their lives, and changing technology is no exception," Tom Mora, head of women's design at J.Crew, said in a statement.
"Few people leave home without their phones, they bring their iPads or tablets with them to work, it's the way we now live," Mora added. "We think about all of these details -- whether it's introducing new tech accessories for the new iPhone 6 -- or special interior pockets to carry the various generations of iPads or tablets."