The juicing trend, it seems, is only gaining momentum. On New York City's Upper East Side, there are dozens of juice bars with a new one opening seemingly every few weeks.
And now all those juice lovers have one more place to get their fix . . . while getting a facial too.
Jillian Wright, owner of the Jillian Wright Clinical Skin Spa, recently debuted her juice-inspired facial mask bar. With ingredients like kale, carrot, acai berry, blueberry and more, she's commonly asked whether the mask is good enough to eat.
"Everything is edible," she said, "but I do mix it with a rhassoul clay base though, which you might not want to eat."
Once the ingredients are chosen, she mixes the mask to a mustard-like consistency with aloe vera gel.
"I love combination of science and nature, I get green juices all the time. I just realized one day, why can’t I do this in the spa?”
Wright's been an esthetician in New York City for 15 years and is a champion of all things natural.
"It took me a long time to find all the ingredients to create the mask bar," she said. "I wanted it to be all non GMO, 100 percent organic, totally vegan. There are no animal by-products in the facial mask bar. I wanted it to be completely transparent."
Transparency, she said, is exactly where the beauty industry is heading.
While Wright's there to do the research for her well-heeled clients on the best ways to better their skin naturally, people really have to be "their own skin care detectives." She suggested using the Environmental Working Group app to see exactly what toxicity level is in each skin care product a consumer is considering for purchase.
Wright also sells the masks and includes recipes on her web site. She shared one she's about to launch in honor of Breast Cancer Awareness Month with ABC News. 100 percent of the proceeds of the $40 mask got to Breast Cancer Awareness.
Breast Cancer "Pink" Mask:
Detoxifying rose clay, soothing oatmeal , vitamin rich 100 percent wild crafted acerola cherry (vitamin C and A), free radical fighting blueberry, anti-inflammatory green tea and moisture binding honey.