The Colonel follows exactly 11 users on Twitter, and today one savvy social media user found out the hilarious and punny reason.
Kentucky Fried Chicken follows six men named Herb and the five Spice Girls, from the all-girl British pop group, in what appears to be a nod to the company's original-recipe blend of 11 herbs and spices.
.@KFC follows 11 people.— Edge (@edgette22) October 19, 2017
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
The original tweet revealing the fast food chain's genius marketing move was first posted by @edgette22 and was favorited more than 484,000 times and retweeted over 200,000 times as of midday Friday.
Just realized they weren't following back.— Wendy's (@Wendys) October 20, 2017
Good joke though.
The chief brand officer of Ford even made an incredible offer to the anonymous person behind the move. "To whomever runs the KFC Twitter account and thought of this. Call me whenever you need a job. You a genius," Musa Tariq tweeted.
Other KFC social media accounts don't appear to follow to the 11 Herbs and Spices recipe. The company's Instagram account follows 67 users.
KFC did not immediately respond to ABC News' request for comment, and the person behind the marketing move remains anonymous.