Why Women Are Raving About Levi's New Wedgie Fit Jeans

— -- Levi's is behind the hottest trend in denim.

The company's newly-launched "wedgie fit" jeans help boost one's booty with specially-designed cups that enhance and lift one's backside, hence the "affectionate and cheeky name," Jonathan Cheung, senior vice president of global design at Levi's, said in a press release. “The Wedgie is inspired by women that were downsizing a vintage 505."

Dubbed by Levi's as the "cheekiest jeans in your closet," the jeans are meant to hug your waist and hips in order to showcase your best assets.

Reality star Kylie Jenner posted a photo on Instagram while wearing the wedgie jean.

So far the jeans are a hit with fashion bloggers.

The wedgie jeans sell online for $158.