“That's a big part of the book which is, it's not a level playing field in terms of outrage. We live in an outrage culture,” Trump Jr. told the hosts during first appearance on the show -- a protracted exchange in which the hosts challenged him for tweeting an article on social media the name of the alleged anonymous whistleblower at the heart of the impeachment inquiry.
"The whole point of releasing a name is to intimidate someone, to threaten someone, and to scare other people from coming out. That's something that dictators do. I have lived in China. I have seen that first hand. That's not what America does. We stand by our people,” co-host Abby Huntsman said.
“Why did you want to release the name?” Huntsman asked.
"That’s a fair question,” Trump Jr. said adding that a name had already been circulating online and in some news outlets.
"Does that make it right?” Hunstman asked.
"If you talk about hypocrisy, you seem fine with people leaking information if it makes you and your father look good because Wikileaks and Julian Assange is a cyberterrorist, right? I think a Russian puppet. You were fine promoting his stuff, and your dad praising him on the campaign trail. It makes you look good," Huntsman said.
Trump Jr. had earlier argued on the show that despite being the president’s son, he was a “private citizen” sharing information on his social media page.
“What you seem to have done, it feels very disingenuous because you can't say, ‘I'm a private citizen,’ and yet you're in the middle of all of this,” co-host Whoopi Goldberg said. “Everybody talked to you, you know, you're part of this.”
During the show, Meghan McCain, a co-host on "The View" and the daughter of late Arizona Sen. John McCain pointedly asked Trump Jr. about the tenor of the political rhetoric espoused by both he and his father.
"A lot of people miss the soul of this country. You and your father have hurt a lot of people and put a lot of people through a lot of pain, including the Khan family who was a Gold Star family who I think should be respected because of the loss of your son," McCain said of the family of Capt. Humayun Khan, a Muslim American, U.S. Army soldier who was killed in Iraq in 2004. "Does all this make you feel good?"
Trump Jr. took exception to the characterization and argued that his father's administration is giving a voice back to certain segments of America.
"I don't think any of that makes me feel good, but I think we got into this because we wanted to do what's right for America. My father has been working tirelessly to bring back the American dream to those who have watched politicians with no business experience send that American dream abroad to countries that hate our guts," he said. He has brought jobs back. He has created unprecedented levels of unemployment numbers for African-Americans for Hispanic Americans."
Trump Jr. has consistently said he hasn’t profited off of his father’s presidency.
On Monday, President Trump tweeted, urging his followers to “Go order” Don Jr.’s book. The Republican National Committee is selling signed copies of Don Jr.’s new book for $50.
The New York Times has reported that Trump Jr. writes in his book that he was cautioned by White House lawyers about his “aggressive” defense of his father on social media in the midst of the impeachment inquiry.
Trump Jr. has also been fervent on the campaign trail, traveling around the country to stump for Republicans who are seeking seats. He appears at rallies, fundraisers and high-dollar dinners to rally supporters and donors for the party.
Nationwide polls have showed growing support for the impeachment and removal of President Trump. An ABC News/ Washington Post poll released last week showed that 49% of Americans support impeaching and removing President Trump from office. Another poll from Monmouth University showed that among registered voters, President Trump’s approval rating is at 44%.
On Thursday, Trump Jr. told the show's hosts that it "doesn't matter" which Democrat ultimately faces off against his father in next year's general election.
"It doesn't matter that much to me ... I do spend a lot of time in middle America, I spend a lot of time there and honestly, people are happy," he said.
Late last month, amid speculation that former Attorney General Jeff Sessions was planning a bid to return to his old Alabama Senate seat, Trump Jr. refused to nudge Sessions towards running, instead hedging on the question in an interview with Yellowhammer News, a conservative website in the state.
"First and foremost we need someone who can win the election next November. We also need someone who is a fighter and unafraid to stand with the President and go toe-to-toe with the Democrats -- and even weak-willed Republicans when necessary," he told the outlet. "The people of Alabama will know the right person for the job when they see him or her."