Biden campaign launches new ad focused Arizona business owner
With just two weeks until voters cast their final ballots, former Vice President Joe Biden’s campaign is launching a new ad, “I Can’t,” focused on a small business owner in Arizona -- a state the former vice president is hoping to turn blue on Election Day.
“I can’t do another four years of this. I—I can’t,” Maggie, a hair salon co-owner from Phoenix, Arizona, says in the ad. ”There’s never been more divisiveness in this country. It’s frightening and sad.”
In her testimonial, Maggie takes aim at Trump on his signature issue of the economy, particularly amid the COVID-19 pandemic.
“That was Trump’s whole thing, you know -- take the politics out of it and run it like one of his businesses. I know people were looking for that kind of change, but it’s not working,” she said.
“We’ve only gotten more in debt, we have this virus now out of control, people out of work, no healthcare. How is that helping people?” Maggie continued, echoing arguments Biden has taken up against Trump on the trail.
The ad continues similar messaging from another recent ad from Biden’s team, focused on a bar and music venue owner in Michigan hurting from the coronavirus outbreak, and comes one day after the president held two rallies in Arizona, a state he carried by nearly four points in 2016.
However, recent Arizona state polling shows Trump now trailing Biden significantly in the state the former vice president’s team has identified as an expansion opportunity in their path to 270 electoral votes.
The ad is slated to run nationally during cable programming, as well as in key battleground states, including Arizona, Florida, Georgia, Iowa, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin.
In the final two weeks until Election Day, the Biden campaign, the Democratic National Committee and pro-Biden outside groups are slated to outspend Trump and pro-Trump efforts on Television and radio ads.
According to ad spending data from media research firm CMAG, Biden and pro-Biden groups have reserved a total of $147 million in airtime from Tuesday through Nov. 3.
-ABC News’ Molly Nagle