Bucks unveil 'fiercer' logo that draws on region's history

— -- MILWAUKEE -- The Bucks want a fierce new look.

The rebuilding franchise unveiled a new logo Monday night that the team will start using after this season is over.

The image of a forward-facing buck on the current logo has been updated with what designers call a "fiercer and more aggressive" look. It's an older, 12-point buck instead of an eight-pointer.

Green remains the primary color, but red is out. It's being replaced by cream, a color with roots in the region's history for a shade of brick found in older Milwaukee buildings.

The Bucks also are introducing a blue accent to a third logo featuring the geographic outline of Wisconsin.

The fresh look is part of an overhaul that began when new owners took over in April 2014.

The Associated Press contributed to this report.