Panthers place franchise tag on CB Josh Norman

— -- CHARLOTTE, N.C. -- The Carolina Panthers on Tuesday placed the non-exclusive franchise tag on Pro Bowl cornerback Josh Norman, according to ESPN sources and multiple reports.

The tag guarantees Norman $13,952,000 in 2016 if a long-term deal can't be reached by July 15.

The Panthers and Norman's agent, Mike George, began discussing a long-term deal on Thursday night at the NFL scouting combine in Indianapolis, according to a league source. The sides, according to the source, weren't initially close as Norman is seeking a four- or five-year deal with an average of around $14 million a year.

The top corners in the NFL -- the  New York Jets' Darrelle Revis, Arizona's Patrick Peterson and Seattle's Richard Sherman -- each are making just over $14 million a season. Norman, 28, turned down a multiyear deal that averaged more than $7 million a year prior to the 2015 season, according to sources.

His stock rocketed in the first four games as he intercepted four passes, returning two for touchdowns. Teams ultimately began to avoid throwing in Norman's direction.

Opposing quarterbacks had a rating of 54.0 when throwing in Norman's direction during the regular season. No other cornerback had a better rating, according to Pro Football Focus.

Norman recently told ESPN he wouldn't take it personally if the Panthers used the franchise tag that prohibits him from becoming an unrestricted free agent.

"It's a business at the end of the day, and nothing is ever personal,'' Norman said. "It's not personal with them. It's not personal with Coach [Ron Rivera] or position coaches. Nothing is ever personal.''

When a player is tagged with the non-exclusive franchise tag, the team has the right to match any offer he receives. If the player signs elsewhere, that organization would have to send two first-round draft picks to the original team.

Rivera said last week at the combine that he was optimistic a deal could be reached with Norman. He expects Bene Benwikere will battle for the starting job opposite Norman.

Benwikere has been primarily a nickel back, but he played well as the every-down corner for four games when veteran Charles Tillman was out with a knee injury. His season ended prematurely when he fractured his left leg in the second half of a Dec. 13 win against Atlanta.

Norman has played football his entire life in North and South Carolina. He grew up in Greenwood, South Carolina, and played collegiately at Coastal Carolina in Conway, South Carolina.

The Panthers selected Norman in the fifth round of the 2012 draft.

Norman said he would like his career to continue at Carolina, but said ultimately a long-term deal will depend on the numbers since this is his only real chance at a big contract because of his age.

"If you're the best at something, obviously, you want the things to show for it,'' Norman said. "But at the same time I love where I'm at and I don't want to change it.''