"I look good, I smell good, all the time," proclaims John Daly, Olympics skeleton star.
Daly's hair care has become a joke around the U.S. skeleton team, whose members say the New Yorker uses so many hair products that it's like he wears two helmets -- one over his head, and another over his hair.
He geared up for a race today, making sure his blonde, flowing mane was in check.
The dude loves his hair.
Had a great press conference this morning. A even better workout this afternoon, and did it all with perfect hair. #goodlife— John Daly (@JohnDalyUSA) February 3, 2014
"There's always going to be three hair products, no matter what," Daly said. "Now, if I wash it, there's going to be a leave-in conditioner as well, so that's four. We're working with a pomade, a paste and a hardening gel."
Other Olympians are taking note. U.S. bobsledder Bree Shaaf said she wanted Daly to give his skeleton teammate, Kyle Tress, some style pro tips.
Journalists like the Associated Press' Tim Reynolds have gotten in on the fun.
Daly's been killing it on his training runs so far. Maybe three-plus hair products are the trick.
Great hair day! It should be illegal to cover my hair with a helmet. Off to practice. #TeamUSA— John Daly (@JohnDalyUSA) February 11, 2014
He did cover up his hair in one instance, though -- the day of the opening ceremony on Friday.
Don't worry -- it survived the night.
I was awake before the sun was up so that sucked. Good news is my hair didn't move all night. #bulletproof— John Daly (@JohnDalyUSA) February 9, 2014
The Associated Press contributed to this report.