Super Bowl 2015: NFL Airs Domestic Violence PSA During Game

The league decided on it following some high-profile incidents this season.

ByABC News
February 1, 2015, 8:45 PM

— -- The NFL ran a domestic violence public service announcement tonight during Super Bowl XLIX.

The ad features a woman dialing 911 trying to order a pizza. The police dispatcher finally realizes the woman is in need of help -- only pretending to order because this is the only way she can dial 911.

During the call, chilling images of the inside of a wrecked home are shown.

The ad was created by the advocacy group

The PSA follows a year where the NFL and Commissioner Roger Goodell came under fire for their handling of domestic violence issues, specifically the Ray Rice case.

Rice, 28, was terminated by the Baltimore Ravens last year following the release of a video showing him punching his then-fiancée (now wife) Janay Palmer. Rice appealed his indefinite suspension by the NFL, and won.

Rice, a former running back, is now a free agent and eligible to sign with any NFL team.