BlackBerry App Store Gets a Name: BlackBerry App World

— -- The upcoming application storefront for BlackBerry handhelds now has a name: BlackBerry App World.

A Research in Motion spokeswoman also said that later today, BlackBerry fans will be able to sign up to be notified when BlackBerry App World goes live. The signup sheet will be at www.blackberry.com/appworld and should be live by 7 p.m. PST.

At the same time, the spokeswoman said, RIM will be relaunching its BlackBerry developers site.

BlackBerry App World is RIM's attempt to emulate some of the iPhone's phenomenal success with consumers, who can choose from thousands of applications in the iPhone apps store on iTunes. Similarly, Microsoft has announced plans for a Windows Marketplace for Mobile app storefront that will be exposed in Windows Mobile 6.5, the next version of its handheld platform.