Eagle-eyed visitors to Apple's website today may have noticed something different.
Apple has gotten rid of its store tab and has instead integrated the buying experience into the entire site with purchasing options on each product's specific page.
The change makes the customer experience even more seamless, allowing customers to research a product and have the option to buy it all on one page instead of having to go from the "warehouse" part of the site to opening a new window for the store.
"We redesigned Apple.com knowing that our customers want to explore, research and shop in one place," an Apple spokesperson told TechCrunch in a statement. "The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers."