Facebook Messenger Launches Tool That Lets You Add Contacts With a Click
As more businesses use Messenger, Facebook wants to make it easier to connect.
— -- Facebook is rolling out a suite of new tools making it easier for people to connect with new contacts or businesses over Messenger.
In the coming weeks, the 900 million monthly active Messenger users will see new Messenger Codes, which are a code of dots and dashes surrounding a user's photo. When someone scans the code with their camera, they'll add the person or business as a contact. The feature is similar to Snapchat's Snapcodes, which let users scan a code to add a friend.
As with Facebook profiles, Messenger accounts will also now have a dedicated URL "m.me/[username]" that people can visit to initiate a chat.
Last year, at Facebook's annual developer's conference, Mark Zuckerberg shared his vision for how businesses can leverage Messenger to communicate with customers.
"I don’t know anyone who likes calling businesses. It's not fast or convenient and it definitely doesn't feel like the future," Zuckerberg said.
Patrick Moorhead, an analyst at Moor Insights & Strategy, told ABC News the new additions are the next natural step in Facebook's strategy to help connect people and businesses.
"It is a discovery and connection method to find things that you want," he said. "I wouldn’t be surprised if we start seeing businesses have signs with this code as opposed to writing 'Find Us on Facebook.'"
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