Shutterfly Sorry for Congratulating People on Non-Existent Babies

Company sent mass email meant for new moms in error.

May 14, 2014— -- Oops.

Photo-printing website Shutterfly is apologizing after sending a mass email to users congratulating them on their “new arrivals.”

The problem? Many people who got the message today aren’t moms.

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The misstep sparked a social media storm as slighted users blasted Shutterfly for being insensitive.

The company apologized in a statement and individually to hundreds of people on Twitter.

“This morning, an email was sent unintentionally to some customers. We deeply apologize for any offense this may have caused,” Shutterfly said.