-- Twitter is banking on the idea that what a person wants may be in the emoji they tweet.
The company is letting its advertisers target Twitter users based on the emoji they tweet, many of which tend to involve food and drinks. For instance, if a person tweets hamburger and beer emoji, they could see an advertisement for a local burger restaurant.
While the new tool can be used to target hungry users, a Twitter blog post also explains it can be used to target people based on their sentiment or passions.
More than 110 billion emoji have been tweeted since 2014, according to Twitter, making the emoji targeting tool a potential boon for the company as it seeks to increase its advertising revenue.