Hotels Now Allow Travelers to Book via Tweet

PHOTO: Loews Royal Pacific Resort at Universal Orlando Loews Hotels
Loews Royal Pacific Resort at Universal Orlando

If you're one of the reported 232 million active users who use Twitter to find news, follow celebrities or share life events with friends, you can add a new function to the list of reasons for staring at your mobile device: now you can make vacation plans too.

Loews Hotels & Resorts recently became the first hotel company to book reservations via Twitter, but people are increasingly booking travel using their mobile devices.

By using the #BookLoews hashtag in a tweet to @Loews_Hotels expressing interest in a reservation, travelers will be prompted by a Loews Travel Planner to enter a secure chat conversation "to process personal and payment information in a PCI-compliant digital environment" that protects all credit card information, a spokesperson told ABC News.

"When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way," said Piper Stevens, director of social media, Loews Hotels & Resorts.

The exchange goes something like this:

"Good morning! We're ready to assist you with Twitter Reservations – use #BookLoews to initiate a conversation," now announces the @Loews_Hotels Twitter handle each morning.

Then tweets such as "@loews_hotels #bookloews can I have a deal at miami beach for january 5, 2014? Thanks" or "@loews_hotels Looking to #bookloews in NYC. How do I go about doing this through Twitter?" trickle in throughout the day.

Since launching in mid-November, 176 inquiries have generated more than 90 bookings via Twitter, according to Loews Hotels & Resorts data. But the company expects that number to rise soon.

"The launch is very new," said, Sarah Murov, a spokesperson for Loews Hotels & Resorts. "As we move into 2014 we feel this form of booking will become even more popular."