Vacationers Travel Roads Closer to Home to Save the Summer

Aug. 29, 2008— -- "Staycation" may have been the buzzword this summer, but "near-cation" may better describe what travelers did during prime vacation season.

From Minnesota to Maine, many Americans vacationed closer to home rather than staying at home or traveling longer distances.

In an analysis of two summers' worth of bookings, Travelocity found about 8 percent of customers who bought air-and-hotel packages last year booked only a hotel closer to home this year, indicating they opted for a kind of near-cation, says Amy Ziff, Travelocity's editor at large.

And some local tourism agencies already are crediting near-cation goers with helping save the season.

"Day-trippers and locals made a big difference between a disastrous summer and a soft one," says Michele Carvell, who heads the Pikes Peak Country Attractions Association in Colorado.

Pikes Peak, the USA's most-visited mountain, has seen a drop in weeklong vacationers from states such as Florida, Minnesota and Illinois, Carvell says. But their loss is being partly offset by gains in families coming from the Denver area for weekend escapes. On Mondays, mom-and-pop hotels emptied as guests returned to work, she says.

At Pocono Whitewater in Jim Thorpe, Pa., a surge in customers from New York and Philadelphia helped boost summer business by about 5 percent over last year, says Paul Fogal, a company executive. "They're just not flying to Colorado or driving to Maine, but they still want to get out and do something," Fogal says.

In June, 12.9 million Americans researched in-state vacations on the Web -- 47 percent more than the prior June, says research firm Compete Inc. of Boston.

Boston officials had predicted a disappointing season because of fewer air travelers and an increase in day-trippers, says Pat Mascaritolo, CEO of the Greater Boston Convention and Visitors Bureau. But in June, visitors started arriving by car from several hours away and booking rooms. According to Boston's most recent tally, 77 percent of visitors arrived by car, compared with 64 percent a year ago. They also came from areas closer to Boston, with 61 percent from 50-200 miles away compared with 49 percent a year ago.