New airline Pet Airways' only passengers to be four-legged

ByABC News
June 18, 2009, 11:37 PM

— -- A solution to some of the anxiety that Deborah Kehoe Wade and other pet owners suffer when they have to put a furry family member on a plane may be around the corner.

It's the sort of anxiety Wade experienced when she moved from Washington, D.C., to Bogota, Colombia, two years ago, despite paying a New York pet travel service more than $2,000 to ship her pets.

"The guy in New York did a good job," Wade says of the service. "He was very nice. But it was kind of disconcerting. You never met him. You just talked to him on the phone. And you're trusting him with your pet.

"I do think it would be nice to take your dog out to the airport and hand your pet to a person who can tell you that they personally will put your pet on the plane and see to his needs," she says.

Soon, pet owners who live in a handful of large U.S. cities will have the ability to do that. Pet Airways plans to begin service on July 14 as the USA's first pets-only carrier no human passengers allowed. The introductory fare: $149 each way. For that, pets will be flown in individual crates in lighted and pressurized plane cabins, with a human attendant checking them every 15 minutes. They'll board, just like people, from their own airport lounges and get overnight lodging accommodations on long-haul flights. Their owners can track their whereabouts at all times online. They can even earn "pet points" as frequent fliers.

Pet Airways won't solve every owner's needs initially. It will serve only five U.S. destinations: Baltimore/Washington International Airport, plus non-commercial airports in the New York City area, and in Chicago, Denver and Los Angeles. It's catering to dogs and cats starting out. And it'll fly each route once a week.

But Pet Airways founders, husband and wife team Alysa Binder and Dan Wiesel, have big expansion plans and are convinced there will be plenty of demand from pet lovers to achieve them.

"We're planning on growth to 25 cities in the next couple of years," Binder says.

Potty breaks for 'pawsengers'

Lots of start-up airlines with big ambitions have failed. Unlike Pet Airways, most didn't launch amid a deep recession. But Binder and Wiesel believe they've found the right specialty market and a modest enough operating plan to make it.