In honor of the vibrant, spiritual and centuries-old Mexican holiday Dia de los Muertos, Barbie has created a one-of-a-kind doll to commemorate the special celebration.
The limited-edition Barbie features a black flutter sleeve, floor-length, flare dress, embroidered with vibrant flowers and butterflies, according to Mattel. The doll also has traditional skeleton face-paint signature to the holiday and a crown of marigold flowers with bright orange monarch butterflies.
The toy maker told ABC News the doll launches on September 12th and will be available for purchase from Walmart.com and Amazon.com
Dia de los Muertos is a celebration of life and culture that honors late loved ones and ancestors, traditionally accompanied by colorfully-painted skulls and flowers.
The collectible doll will cost $75.
The multi-day holiday, also known as All Souls Day and All Saints Day by Catholics, is celebrated from Oct. 31 to Nov. 2.
Mattel did not immediately respond to ABC News' request for comment.
Disney/Pixar's hit film "Coco" brought the Mexican holiday to life in the 2017 animated movie in which Latino families put out altars and other remembrances for family members who had passed on.
Disney is the parent company of ABC News.