Repairing Carroll's reputation would cost $12M, says expert
Former President Trump's defamatory denial of E. Jean Carroll's rape allegation was seen online as many as 25 million times and 63 million times on television, causing "severe" damage to Carroll's reputation that would cost more than $12 million to repair, an expert called by Carroll's attorneys testified.
The expert, Northwestern University professor Ashlee Humphreys, said Trump's statements reached between 85 and 104 million people. Not everyone believed them -- maybe a fifth to a quarter -- but they altered the associations attached to Carroll's name, Humphreys said.
Before June 2019, Humphreys said Carroll was known as a journalist, a "truth-teller and sassy advice columnist." After her allegation became public and Trump responded to it, Carroll was publicly associated with being a liar or a Democratic operative, Humphreys said.
"I found that damage to her reputation was severe and the costs to repair it were considerable," Humphreys testified. She estimated it would cost $12 million to repair Carroll's reputation by placing positive messages about her on television, with social media influencers and on blogs.