Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish®
Macy's is teaming up with Make-A-Wish® to spread holiday cheer to children.
Nov. 10, 2016— -- It's beginning to look at lot like Christmas, and this year Macy's is once again teaming up with Make-A-Wish® to spread holiday cheer to children with life-threatening medical conditions.
As part of its ninth annual "Believe" campaign, Macy's is inviting believers of all ages across the country to drop off a letter to Santa in the big red letterbox at their local Macy's or visit macys.com/believe and email their letter to Santa. For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children battling serious illnesses.
"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."
Make-A-Wish has granted wishes for children since 1980, making more than 270,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, seeing snow for the first time, swimming with dolphins, and more.
HOW YOU CAN GET INVOLVED:
Your letter to Santa can help raise a million dollars for Make-A-Wish.
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