Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish®

Macy's is teaming up with Make-A-Wish® to spread holiday cheer to children.

Nov. 10, 2016— -- It's beginning to look at lot like Christmas, and this year Macy's is once again teaming up with Make-A-Wish® to spread holiday cheer to children with life-threatening medical conditions.

As part of its ninth annual "Believe" campaign, Macy's is inviting believers of all ages across the country to drop off a letter to Santa in the big red letterbox at their local Macy's or visit and email their letter to Santa. For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children battling serious illnesses.

"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."


Your letter to Santa can help raise a million dollars for Make-A-Wish.

Click here to locate a letterbox near you.

For more information on the Believe campaign, go to

Macy's "Believe" campaign, which has raised nearly $13 million for Make-A-Wish over the past eight years, draws its inspiration from the true story of an 8-year-old girl named Virginia who wrote a letter to the editor of the New York Sun newspaper in 1897 asking if Santa exists. The editor's response -- "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…" -- reassured her and inspired the nostalgic campaign for kids and kids at heart.