Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish®

Macy's is teaming up with Make-A-Wish® to spread holiday cheer to children.

ByABC News
November 10, 2016, 4:59 PM

Nov. 10, 2016— -- It's beginning to look at lot like Christmas, and this year Macy's is once again teaming up with Make-A-Wish® to spread holiday cheer to children with life-threatening medical conditions.

As part of its ninth annual "Believe" campaign, Macy's is inviting believers of all ages across the country to drop off a letter to Santa in the big red letterbox at their local Macy's or visit and email their letter to Santa. For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children battling serious illnesses.

"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."

Make-A-Wish has granted wishes for children since 1980, making more than 270,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, seeing snow for the first time, swimming with dolphins, and more.


Your letter to Santa can help raise a million dollars for Make-A-Wish.