Super Bowl 50: Steve Harvey’s T-Mobile Ad Pokes Fun at His Miss Universe Blunder

Steve Harvey turned his pageant mistake into a T-Mobile Super Bowl ad.

He added: "It was a tough thing that happened, but after a while you need to start smiling about this. ... I like T-Mobile, so I thought it would be a great idea and I liked the concept. Take a nice little dig at myself."

The spot is a play on a previous Verizon commercial that explains its rivals' performance using colorful balls. The T-Mobile spot starts out with an announcer and looks similar to the Verizon ad, but then Harvey appears and apologizes to T-Mobile customers for what he says are claims about T-Mobile's coverage based on last year's numbers.

"It says right here on the card, T-Mobile doubled their LTE coverage in the last year with more LTE towers than Verizon. T-Mobile reaches pretty much everyone they do. I’m not taking responsibility on this one. Uh-uh. Verizon got it wrong. Yes! Not me," he said in the ad.

Harvey had also showed the audience the cue card he misread at the pageant when he apologized for his mistake.