Prom Shop Project Gives Deserving High School Girls Chance to Shine

April 3, 2009— -- Whether a sparkly, A-line strapless or a long, silky halter, the perfect dress to wear to the prom is a preoccupation for many high school girls. But in these tough financial times, buying the prom dress of their dreams may be a stretch.

Enter Kim Peters, 35, who is providing underprivileged girls with beautiful, free prom gowns and a chance to feel like Cinderella.

"Proms are a big night for young girls," Peters said, playing the role of fairy godmother. "Wanting to fit in, wanting to feel pretty, wanting to have the same experience as your other girlfriends are having. That's important. That's important emotionally."

Nine years ago, Peters started the Prom Shop Project in Dallas, Texas, to provide new or gently used dresses to needy girls. In 2001, 75 dresses were donated. This year, the project has collected 5,000 dresses and has expanded to dress young women in Austin and San Antonio.

"My favorite part is seeing girls come into the Prom Shop Project really, really calm and really, really cool," Peters said. "To go from that to, 'Oh, my gosh, I can't believe I found a dress that I love. I can't wait to try it on.'"

With the recession taking its toll, this year's prom season is shaping up to be Peters' busiest yet.

"There's even more so of a need this year," Peters said. "And to be able to go out into the community and say, 'You don't have to worry about that, moms and dads, we've got that taken care of,' is gratifying."

Tammy Eckenroad drove 65 miles from Johnson City, Texas, to get dresses for her daughter Katy and foster daughter Krista.

"We felt like it was defeated -- like they would not get to go because to put two of them in prom dresses this time ... it's a lot," Eckenroad said. "It's a lot of money and expense and I didn't want to tell them no."