The Conversation: 'Mad Men' Makeover

Mad Men creator Matthew Weiner on the changes coming this season.

July 20, 2010— -- Who is Don Draper?

It's a question that's been on the minds of fans of the critically acclaimed television series "Mad Men" since it began in 2007, and it's the question that's at the heart of the fourth season, which premieres this Sunday on AMC.

For those who haven't followed the series, Draper is a 60s era Manhattan advertising executive with a penchant for beautiful women, lunchtime drinking and control.

The first three seasons followed Draper's complicated backstory and his life inside and outside the ad agency Sterling Cooper, filled with a legion of characters driven for success and driven by their sex drive. From Peggy, the secretary-turned-copywriter, to Joan, the office manager who pulls all the strings, to Pete, the privileged but smarmy young executive, the characters are multi-layered and endlessly entertaining.

At the end of season three, Draper and a small band of colleagues decided to break off from Sterling Cooper and form their own agency, just as Draper and his wife, Betty, decided to end their marriage.

The intricately imagined world of Don Draper and his advertising colleagues is the brainchild and passion of series creator Matt Weiner.

Before the start of the fourth season, Weiner spoke with ABC's Diane Sawyer about his complex characters and what's in store for the series.

"I'm an entertainer. I hate to say it, it's embarrassing. I am an artist, but I want people to be entertained," said Weiner. "That's where my head is at always. How can I surprise and delight you? And make you laugh and make you cry?"

"Are you more of a Betty guy or a Joan guy," Sawyer said.

"Joan is terrifying to me," said Weiner, the married father of two. "If you were to actually have intercourse with Joan, you might burst into flames."

It's a funny and fascinating Conversation that we hope you'll watch.

And when you do watch, you'll be curious about all the objects and images in Weiner's visually-stunning office. Diane was... so she asked him for a tour. Click here to see the tour.

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