As Meredith and Monica noted, Haley really emphasized electability in her speech. The difficulty with that argument is that poll after poll shows Republicans think Trump is electable in the general. For example, this YouGov/The Economist poll from early January shows 82 percent of Republicans saying Trump would definitely or probably win the general election, but only 37 percent say the same about Haley.

—Mary Radcliffe, 538

Haley promised to stay in the primary race at a speech tonight just after 8 p.m., when most news organizations had projected the race for Trump. She again made her pitch as one of electability, and slightly attacked the front-runner, Trump, to cheers from the crowd. "The worst kept secret in politics is how badly the Democrats want to run against Donald Trump," she said, saying Biden could defeat him but that she could win. With Trump, the story is court cases, chaos, and senior moments, she said. "I've long called for mental competency tests for politicians over the age of 75," she said. "Trump claims he'd do better than me in one of those tests. If he thinks that, then he should have no problem standing on a debate stage with me." It's unlikely Trump would debate her, but the crowd in New Hampshire ate it up, calling Trump a loser and geriatric. "The first party to retire its 80-year-old candidate will win this election," she said. We'll see in her home state of South Carolina, in about a month.

—Monica Potts, 538

Dan, I'm not sure why Trump would risk getting on stage with her, especially when he can just snipe from Truth Social or in whatever town halls get scheduled between now and then. Avoiding the debates has worked wonderfully for Trump so far, and now that he's won New Hampshire, I don't see him adjusting that strategy. I think it would take an actual loss for him to feel pressured to show up. In fact, I don't think we'll see Trump on a debate stage at all this cycle, in the primary or general election.

—Jacob Rubashkin, Inside Elections

In her post-primary speech, Haley tries to goad Trump into a debate. The question is: can Trump resist calls to debate in the long interregnum between now and the South Carolina primary? He has resisted them so far.

—Dan Hopkins, 538 contributor

New Hampshire is one of the least religious states in the country. That might help explain why Trump’s closest competitor, Haley, has closed in on his lead a bit there: He’s at 54 percent to her 36 percent. While in 2016, evangelical Christians and regular churchgoers were reluctant to throw their support behind Trump, this key Republican voting bloc is now his solid base. And they’re missing in this first-in-the-nation primary.

In Iowa last week, Trump improved on his 2016 caucuses performance by 35 points in the most evangelical areas of the state, according to a Washington Post analysis. That’s just the latest evidence that evangelical voters are his to lose. In the 2020 general election, he won 59 percent of voters who attend church at least monthly, according to a Pew Research Center analysis. More than that, Trump moved many of his voters to identify as evangelical Christian, regardless of their church attendance habits.

Evangelicals remain one of the most motivated, active parts of the Republican Party nationwide, and, without that, Trump’s campaign might be missing a little steam. In addition to being less religious, New Hampshire residents have other identity markers that pull them further from Trump’s base. It’s one of the most educated states in the country, and has had an active Libertarian Party. In this respect, New Hampshire Republicans are a bit different from their fellow party members in other states. All of these factors might be giving Haley a small opening, but Trump is still favored to win.

Looking beyond that toward November, New Hampshire has voted for the Democratic candidate in every election save one since 1992. So while the eventual Republican nominee will have a shot, the less religious nature of New Hampshire might be a sign that the state is simply becoming more solidly Democratic like its New England neighbors, at least when it comes to presidential elections.

—Monica Potts, 538