South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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Have we talked about the gender angle of Haley's candidacy?

To Jacob's point, the "go ahead and underestimate me" phrase is a very clearly gendered one. And Trump's reputation on this issue hasn't gotten as much attention as it did in 2016, but it's not clear that some of the issues have gone away. Plus, Haley may also be highlighting the fact that, as far as she is from being a real contender for the nomination, this is the closest any GOP woman has come.

—Julia Azari, 538 contributor


Great point, Jacob

People forget this, but McMaster was the first statewide elected official to endorse Trump back in 2016. Haley’s appointment to U.N. ambassador cleared the way for him to become governor, a post he still holds today.

—Nathaniel Rakich, 538


Spite might be a good reason, too

Nathaniel, I think that another explanation for Haley’s continued presence in the race is less political and more personal. Clearly, the two candidates don’t get along, and never really have. (Remember that the only reason Trump even tapped Haley as ambassador was as a favor to then-Lt. Gov. McMaster.) With the race getting increasingly chippy and personal, I think Haley may be staying in for longer than politically savvy because she knows just how much it gets under Trump’s skin. This is, after all, a politician who sells shirts that say "Go ahead and underestimate me, that’ll be fun."

Jacob Rubashkin, Inside Elections


I think that’s right, Kaleigh

It was pretty clear Trump was going to be the nominee after New Hampshire. I think maybe Haley could be forgiven for trying to stay in for a couple more weeks to see if she could move the needle in South Carolina, a state she knows so well. But after it was clear that Trump’s polling lead wasn’t shrinking, she lost any practical justification for staying in the race.

—Nathaniel Rakich, 538


South Carolina primary voters see both candidates as part of the establishment

Majorities of likely South Carolina GOP primary voters said they thought both Trump and Haley are part of the Republican establishment, according to an early February poll from YouGov/CBS News. Seventy-five percent of likely primary voters in the state said Haley is part of the establishment, and 58 percent said the same about Trump. That's not necessarily negative for voters though; in the same survey, 42 percent of likely primary voters said that they thought of the term "Republican establishment" as positive, 33 percent said it was negative, and 25 percent said it was neither positive nor negative.

—Mary Radcliffe, 538