Donald Trump: Rich Man, Pitch Man

By
MICHELLE RITTNER
April 28, 2007, 4:11 PM ET
1 min read

Dec. 20, 2006 — -- Most Americans know Donald Trump as a multimillionaire real estate magnate and producer and star of television's "The Apprentice." But "The Donald" is not only an icon in the worlds of real estate and TV -- he is a master of selling himself, and his name, to a vast array of products.

The Trump name graces Manhattan skyscrapers, Atlantic City casinos and Las Vegas hotels. It appears on a host of products, ranging from men's business clothing in the Donald J. Trump Signature Collection to alcohol -- Trump Super Premium Line of Vodka. (Trump claims he never drinks, citing the death of his older brother, Fred, from alcoholism.)

There's an entire family of Trump restaurants -- Trump Buffet, Trump Catering, Trump Grille -- and a Trump Ice Cream. There's Trump Magazine, a glossy monthly covering Trump's recommendations for real estate, golf and champagne, and even Trump University, offering a slew of online business courses.

In all, the businessman has attached his name to nearly 40 products and services. Surprisingly, given the fascination with his signature bouffant comb-over, he has yet to brand a line of hair care products. But there's always time for that.

The complete list:

The Donald J. Trump Signature Collection:

  • Men's suits
  • Neckwear
  • Shirts
  • Cuff links
  • Leather goods
  • Eyeglasses
  • Sportswear
  • Watches

    • Trump Restaurants:

  • Trump Grille
  • Trump Buffet
  • Trump Catering
  • Trump Ice Cream Parlor

    • Trump Books:

  • "Trump: The Art of the Deal"
  • "Trump: The Art of Survival"
  • "Trump: The Art of the Comeback"
  • "Trump: Surviving at the Top"
  • "Trump: How to Get Rich"
  • "Trump: Think Like a Millionaire"
  • "Trump: The Best Golf Advice"

    • Hotel and Commercial Office Real Estate:

  • Trump Towers (New York, New Jersey, Chicago, Florida, Las Vegas, Seoul, Toronto)
  • Trump Hotels (Las Vegas, New York, Chicago, Toronto, Panama, Canouan Island)

    • Trump Casino Resorts:

  • Trump Taj Mahal (Atlantic City)
  • Trump Plaza (Atlantic City)
  • Trump Marina (Atlantic City)
  • Club Trump Privee (Canouan Island)

    • Other Trump Brands:

  • "The Apprentice"
  • Trumped! (radio program)
  • Trump Pageants (including the Miss USA and Miss Universe Pageants)
  • Donald Trump: The Fragrance
  • Trump Ice (bottled water)
  • Trump Super Premium Line of Vodka
  • Trump University (includes Trump University clothing, software, and CDs)
  • Trump Mortgage
  • Trump Magazine
  • Trump Golf Clubs
  • Go Trump (online travel Web site)
  • Trump Model Management
  • Disposable cameras
  • Trump furniture line (coming 2007)
  • Skating rinks