CardHub's Most Popular Gift Cards for 2014

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Gift cards may be among the most requested gift items this year, according to the National Retail Federation, in part because the choices are endless. So which one should you present to your friends and family this holiday season?

CardHub, the credit card comparison site, used data from its gift-card exchange service and listed the most popular gift cards of 2014.

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CardHub's analysis took into account the number of user searches for each of these cards on CardHub and the number of clicks for each card. Today, there are 12,647 gift cards available in CardHub's exchange, which allows users to sell, buy or exchange gift cards.

From Nov. 1 to 20, Cardhub analyzed 648 gift card issuers, which have multiple cards, including discounted ones. A spokesman for CardHub said the company has a commercial relationship, in which CardHub gets a cut of every purchase made on its website, with two companies that issue the gift cards in the top 10 list: Amazon and American Express.

quicklist: title: Visa Gift Card text:

quicklist: title:Amazon Gift Card text: Note: CardHub has a commercial relationship with Amazon.

quicklist: title:iTunes Gift Card

quicklist: title: American Express Gift Card text: Note: CardHub has a commercial relationship with American Express.

quicklist: title: Netflix Gift Card

quicklist: title:Walmart Gift Card

quicklist: title:Target Gift Card

quicklist: title:Google Play Gift Card

quicklist: title:eBay Gift Card

quicklist: title:Starbucks Gift Card