Apple product launch updates: iPhone 14, new Watch Ultra debut
The company announced the rollout of its newest iPhone.
Apple announced its new line of iPhone models and other updated products at a launch event on Wednesday.
The event, which began at 1 p.m. ET, broadcast from the company's headquarters in Cupertino, California.
Apple CEO Tim Cook presented the newest products for the occasion, which Apple promoted with the teaser tagline "far out."
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New model of AirPods will cost $249
Apple will release a new model of AirPods that costs $249, the company said at its launch event on Wednesday.
The AirPods Pro will be available for order on Sept. 9 and purchase on Sept. 23.
The new ear buds also include a customizable sound profile, enhanced noise cancellation and longer use on a single charge.
Using a photo taken of the user on their iPhone, the AirPods will provide a custom audio experience based on the unique shape of a given person’s head and ears, the company said.
The AirPods Pro will offer up to six hours of use on a single charge, a 33% increase from the previous model.
Apple debuts new Apple Watch Ultra
Apple released a new smartwatch on Wednesday for active and outdoor users called Apple Watch Ultra that will cost $799, the company said.
The watch features precision GPS that operates in remote locations, as well as a redesigned compass app to further aid navigation.
In addition, the product carries a built-in 86 decibel siren that can alert people nearby in an emergency.
The Apple Watch Ultra includes a slew of other features, including a titanium case with edge protection, a second speaker, cellular built into all models, a customizable action button that gives access to other features and 36 hours of battery on a single charge.
A new battery optimization coming this fall will extend the battery life to 60 hours, the company said.
New low-cost Apple Watch model will cost either $249 or $299
The new model Apple Watch SE will cost $249 for GPS features, and $299 for GPS plus cellular capability, the company said at a launch event on Wednesday.
The model offers a low-cost alternative to the new Series 8 Apple Watch, which costs either $299 for GPS or $399 for GPS plus cellular, the company said.
The Apple Watch SE includes some of the features of the Series 8 announced by Apple on Wednesday, such as an always-on display screen that is “swim proof, dust proof, and crack resistant,” the company said.
New Apple Watch will cost either $399 or $499, company says
The new model of the Apple Watch will cost $399 for GPS features, and $499 for GPS plus cellular capability, the company said at a launch event on Wednesday.
The Apple Series 8 will also include car crash detection that alerts emergency services to a vehicle accident, as well as low-power mode that extends the product’s battery life, the company said.
The crash detection automatically alerts emergency responders with a user’s location, and alerts a user’s emergency contacts, the company said.
The low-power mode, meanwhile, will allow the Apple Watch to last 36 hours on a single charge, the company said.