Savanna Samson: Confessions of a Porn Star-Turned-Mom

April 27, 2012 — -- Natalie Oliveros is a New York City working mom devoted to her young son. She cooks breakfast for 10-year-old Luchino, takes him to school every morning and even cuts his hair.

"My life means nothing without, without him," Oliveros, 44, told "20/20" co-anchor Chris Cuomo. She added that she believed that "everything that I've done in my life, all the choices I've made, will one day benefit him instead of being a shameful thing for him."

What could young Luchino possibly find shameful? Meet Savanna Samson, Oliveros' alter ego. Samson is an adult film star -- and a very successful one at that. Her Adult Video News awards for group sex and best all-girl sex stand prominently displayed in her home.

"I'm a porn star, yes ... and I don't mind that title. ... It's given me a life of luxury and success," she said. "I was, you know, born to do this.

"I'm just an entertainer, and this is how I choose to entertain," she said. "And, morally speaking, that's what's confusing about me, is that I do have morals. And yet, it's contradictory, I guess, by the industry I'm in."

Oliveros came to New York City from upstate New York at the age of 17 intending to pursue ballet. She did end up dancing professionally, but not in ballet slippers: She worked at the famous strip club, Scores.

She met her future husband -- Luchino's father, from whom she's now legally separated -- at the club. It was he, Oliveros said, who suggested she try doing a pornography film as a wedding gift to him.

Oliveros said that she was both appalled and intrigued by the idea.

"I figured, I can make this one and only movie, and no one will ever hear about it," she said.

But once in front of the camera, Oliveros said, she caught "porn fever."

"I [had] the bug, you know, can't wait to do it again," she said.

Over the last decade, she's starred in more than 80 films. But there is the uncomfortable potential of her job interfering with her parenting. She worries about what Luchino may find about her online.

"I've been trying to knock down all the smut and all the nudity when you Google me that comes up. It's not just about me but it's about Luchino and his friends," she said. "I still would be devastated if he saw this stuff on the Internet."

She said she wouldn't want him to pursue a career in pornography; the business, she said, is tough on men.

Recently, Oliveros has tried to talk to Luchino about her profession, but the boy -- perhaps knowing more than he lets on -- has stopped the conversation in its tracks.

"I love you a ton!" he declared when Oliveros tried raising the subject in front of "20/20's" cameras.

Oliveros doesn't plan to be a porn star forever.

"I have to go forth as a business woman and not use my body to get what I want," she said.

"That's always a challenge for me," she added, laughing.

Several years ago, Oliveros partnered with a vintner in Tuscanny to start her own wine label, Savanna Samson.

"A lot of times, when I first launched with this Savanna line, it was like, 'Haha, right, you know: Porn star wine give me a break,'" she remembered.

But Oliveros' venture was instantly validated after wine guru Robert Parker gave her Sogno Uno an outstanding rating.

"Suddenly, with the rating, 91 rating from Robert Parker, it was like, wait a second ... don't knock it 'til you try it," she said.

Oliveros was proud that her parents finally had something they could tell their friends about. And she was excited for her son, too.

"Hopefully, he'll have an interest and want to carry on the business," she said.

Watch the full story on the full episode of "20/20: True Confessions"