Top 11 Favorite 'As Seen On TV' Infomercial Products
The Snuggie, Chia Pet, Oxi Clean and SlapChop have all captured our interest.
July 17, 2009 -- It slices, it dices and it's dirt cheap! And in this down economy you are probably seeing more infomercials for it -- or any number of other products -- on your TV screen.
But wait, there's more … many mainstream advertisers struggling with the recession have cut their ad budgets. To fill that void, the makers of some "as-seen-on-TV" products have stepped up and increased their pitches.
One of the reasons for the increased attention in tough time is that these ads entice people by offering a perceived discount or more bang for your buck, said Robert Passikoff, founder and president of the brand consulting firm Brand Keys.
"They have always factored in the deal, which is something, more and more, the economy is forcing people to looking for," Passikoff said.
You know the lines: And that's not all … buy now and we'll throw in the following tools. Or how about: But wait, use your credit card and we'll double your order.
"There's always been a more-for-less money is better kind of resonance to that kind of offer," he said. "But still it depends what it is."
And why do these ads resonate so much with people?
"People are most attracted to infomercials and as-seen-on-TV products because people get to see the products in use and that reduces the risk associated with any purchase decision," said Chris Edmondson, a vice president at Fitzgerald & Co., an advertising firm.
With that in mind, we decided it might just be time to revisit our favorite -- new and old -- products sold on TV.
This isn't an endorsement of any particular product … some made the list just because they are so wacky and unusual, regardless of whether they're worth the money (we're not saying which ones.) And yes, of course there are plenty of items that didn't make the list (feel free to add your favorites in the comment section below.)
More Products As-Seen-On-TV
Nathalie Tadena contributed to this story.