Winning the Indy 500 of Investing Means Going the Distance

Here’s how to build an investment portfolio that can help you reach your goals.

For most investors, the checkered flag is retirement. Whether you win this race by reaching your goals depends on your strategy, how well you’ve designed your portfolio car, how you drive it and how you adjust it in critical pit stops.

The performance of your investment portfolio is a result of its design. To win the race -- to reach your goals – your portfolio must be designed accordingly. The most important design decisions you face when building your portfolio are those concerning asset allocation – deciding what types of investments to own, and in what proportions, to control for risk within the limits of your particular tolerance.

With a portfolio designed and built to your specifications (for your goals and risk tolerance), you start the marathon race for capital appreciation. Then, even with a superb design, you must maintain your asset allocation by taking pit stops to rebalance your portfolio.

Rebalancing is done to restore proportions of different types of investments to the original design. These proportions get out of whack when one type of investment (or stock) goes up or down more than others. If your original design calls for having only 20 percent in large company stocks and this percentage grows to 40 percent, you’re now over-represented in that slice of the market. So you want to rebalance this back to the intended proportion. The best way to do this is to get rid of investments that have consistently lagged behind their peers.

Take the money and look for good values -- stocks or funds in sectors that haven’t done well and thus are priced low, but show potential for growth. It’s usually a good idea to rebalance your portfolio once a year.

Beyond just restoring the original asset allocation to maintain your portfolio’s design, rebalancing is also an opportunity to make more subtle adjustments based on changing performance scenarios. While it’s usually a good idea to own stocks that consistently pay good dividends, if some in this category have been lagging of late, it might be time to reduce your investment in these so-called dividend stocks.

During the long investing race, it’s critical to make adjustments to lessen the risk of crashing your portfolio. Many investors hit the wall by failing to adjust for changing market or economic conditions. One of the most perilous of these involves rising interest rates.

The more sensitive a bond is to interest rate increases, the better a candidate it is for dumping. Focus on your bonds’ duration – a measure of this sensitivity. Duration can give you an approximate measure of how much changes in market interest rates will affect a bond’s value. If a bond’s duration is 7, this means that if interest rates go up 1 percent, the bond’s value will decrease about 7 percent.

By effectively tweaking your portfolio against risk, you can assure that it will perform better for the long haul, helping you win the race to your financial goals.

Any opinions expressed in this column are solely those of the author.

Dave Sheaff Gilreath is a founding principal of Sheaff Brock Investment Advisors LLC. He has more than 30 years of experience in the financial services industry, beginning with Bache Halsey Stuart Shields and later Morgan Stanley Dean Witter. At Sheaff Brock, he shares responsibility for setting investment policy, asset allocation and security selection for the company's managed accounts. He also consults with the clients on portfolio construction. Gilreath received his Certified Financial Planner® (CFP) designation in 1984. He attended Miami University in Oxford, Ohio, where he earned a B.S. degree.