Taylor Swift video sets new record with 43.2M YouTube views in 24 hours
"Look What You Made Me Do" also broke Spotify records.
— -- Apparently, what Taylor Swift has made her fans do is watch her new music video again and again.
According to a publicist for the platform, the singer's video for "Look What You Made Me Do" officially set a new record for the most-viewed music video in a 24-hour period with 43.2 million views. The self-referencing single received 3 million views per hour during its peak.
On Monday, the rep confirmed that it took less than 24 hours for the clip -- in which Swift both pokes fun at herself and introduces her fierce new persona --- to rack up more than 28 million views.
The previous record holder was Psy's video for "Gentleman," which racked up 36 million views in its first 24 hours, according to YouTube.
The lyrics-only video for "Look What You Made Me Do" also set a record in that category, with 19 million views in 24 hours, according to YouTube. The previous lyrics video record was held by The Chainsmokers' "Something Just Like This," which garnered 9 million views.
Similarly, "Look What You Made Me Do" was streamed on Spotify 10.1 million times last Friday, giving Swift the biggest first-day stream count, and the biggest streaming day for a single track in Spotify history. On Pandora, Swift's station adds are up 1,054 percent week over week, and more than 120,000 listeners added her station over the past weekend.
Editor’s note: ABC News originally reported that Taylor Swift’s “Look What You Made Me Do” set a record for most-viewed video in a 24-hour period after it earned 28 million views. In fact, the video did not set the record until it went on to surpass 36 million views in 24 hours.