New royal baby follows in footsteps of siblings Prince George, Princess Charlotte with newborn accessory

The newborn was delivered by Princess Kate at St. Mary's Hospital in London.

The baby, whose name has not yet been announced, was swaddled in a shawl made by G.H. Hurt & Son, a Nottingham, England-based maker of lace knitwear that was founded in 1912.

The company has a “long-standing connection with The Royal Family,” Kensington Palace said in a statement.

The style of shawl seen on William and Kate’s third child was not revealed by Kensington Palace.

The company has a collection of around one dozen baby shawls on its website, ranging in price from $50 to as much as $170.

George wore a shawl by G.H. Hurt & Son when he made his debut outside St. Mary’s Hospital after his birth in July 2013.

The company said in a statement at the time that George wore its Super-fine Merino Wool Christening Shawl, which retails now for around $75.

Charlotte was also wrapped in a shawl made by the company when she left St. Mary’s Hospital with William and Kate in May 2015.

The princess wore a G.H. Hurt & Son Elegant Soft Wool Baby Shawl, which now retails for around $100, according to the company.