New NBA Dynasty Oreo cookies created to kick off multiyear deal as official snack partner
Mondelēz scored a multiyear marketing, licensing agreement with the NBA.
Sports and snack fans: get ready for a tip-off of a new brand collaboration.
The parent company behind snacks like Oreo, Ritz, Sour Patch Kids and more, Mondelēz International, announced a new mulityear partnership with the National Basketball Association and USA Basketball to be the official partner of the NBA, the Women's National Basketball Association, the NBA G League, the NBA 2K League and USA Basketball.
"We're excited to work with the NBA to further our shared commitment of bringing people together and building communities," said Rachel Lawson, associate director of scale consumer and retail engagement, at Mondelēz International. "Through this partnership, we will create moments across our brand portfolio that unite all NBA enthusiasts – from teammates and coaches, to fans and families."
As part of the partnership, Mondelēz International will create a variety of specialty basketball-branded products and consumer promotions to feature even more brands within the portfolio including Chips Ahoy!, Nutter Butter, belVita, Ritz Crackers and Trident.
The partnership rolls out nationwide at retailers later this month and kicks off with limited-edition NBA Dynasty Oreo cookies.
For a playful spin on the sandwich cookie, each pack features six unique embossments on top of the chocolate wafers that spotlight logos of some of the greatest dynasties in NBA history: the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and San Antonio Spurs.
"Creating unique products and consumer promotions with Mondelēz International's iconic collection of brands is going to be an enjoyable way to bring our partnership together for NBA fans," said Dan Rossomondo, senior vice president, head of media and business development, NBA.
Following the limited-edition launch there will be a new "Taste Greatness" sweepstakes to give consumers a chance to win a grand prize trip to NBA All-Star 2022.
"We're excited to work with the NBA to further our shared commitment of bringing people together and building communities," said Lawson. "Through this partnership, we will create moments across our brand portfolio that unite all NBA enthusiasts -- from teammates and coaches, to fans and families."