16 beauty and fashion brands giving back for Breast Cancer Awareness Month

Brands are giving huge percentages back to Breast Cancer Awareness initiatives.

Breast Cancer Awareness Month is in full effect, and brands have been empowered to give back in really big ways.

The popular label has come together with the Clara Lionel Foundation to release limited-edition Savage X Thrivers special styles to stand together with a lesser-known group of young women living with aggressive forms of breast cancer.

"I want to raise awareness for under-served breast cancer communities and the Savage X Thrivers VIP Box represent young women of all walks of life living and thriving with cancer," Rihanna said in a statement. "The easiest way for people to get involved and make a difference is by shopping this box and collection."

The $60 Savage X Thrivers VIP Box includes an assortment of pink styles, and is available in a wide range of sizes that include 32A to 42H in bras, and XS to 3X in everything else.

In addition to the exclusive breast cancer-themed box, Savage X Fenty will also be highlighting Thrivers and sharing their unique stories throughout the month.

Keep scrolling to learn about more brands giving back.

Ralph Lauren

Ralph Lauren will donate 100% of proceeds from 2019 Pink Pony Collection light pink "Live Love" graphic T-shirts to the Pink Pony Fund of The Polo Ralph Lauren Foundation as well as other international networks and cancer charities.

IT Cosmetics

The well-known beauty brand has launched a new Love Beauty Fully Love is the Foundation Brush at Ulta for Breast Cancer Awareness Month. For each one purchased, one will be donated to the Look Good Feel Better program to help women face appearance-related side effects of cancer with confidence.


The brand has vowed to donate 10% of sales from select bra styles to the Breast Cancer Research Foundation with a maximum donation of $100,000 while supplies last. Participating bra styles are indicated online with "This Bra Gives Back!"


Olay has launched a limited edition pink and refillable jar of its best-selling Olay Regenerist Whip product. In honor of Breast Cancer Awareness month, 100% of proceeds will benefit Bright Pink.

Bev x Outdoor Voices

The trendy canned California rosé brand has partnered with athletic apparel retailer Outdoor Voices to launch an exclusive Bev x Outdoor Voices Cans For Cans Bundle Package that includes a Party Pack of Bev (6 pack) and Outdoor Voices' iconic Athena Crop in Flamingo Pink. They'll donate 25% of proceeds to Bright Pink.


This personal-care brand introduced its first Microbiomix Balancing Deodorant in July 2019. For October, there will be a limited edition Sakura Rose version of it with 10% of every sale going to The Rose Foundation.


This month, Macy's has teamed up with the Breast Cancer Research Foundation to donate 20% of sales to the department store's Idealogy collection.


GHD has teamed up with tattoo artist David Allen to launch an ink-on-pink collection. David is known for making art out of mastectomy scars, empowering women to take back their bodies after breast cancer, and creating powerful designs for the brand's platinum+ and gold stylers.

With every purchase, $10 goes directly to Living Beyond Breast Cancer.


For AnaOno's GIVE or GET initiative, breast cancer patients who are in need of extra support to lessen the financial burden of breast cancer can use code OCTGET10 to GET 10% off. Alternatively, the brand is giving 10% of sales made this month to Living Beyond Breast Cancer for all customers who are empowered to give.


Elemis has debuted Pro-Collegen Marine Cream Supersize that can be purchased throughout Breast Cancer Awareness Month. Regardless of sales made, the brand promises to donate a minimum of $25,000 to The Pink Agenda.

Sneaker Room x Nike

The go-to New Jersey-based boutique has joined forces with Nike to unveil the React Element 87 SR QS sneaker. The company will donate 100% of proceeds to breast cancer awareness initiatives.

Sigma Beauty

The cosmetics brand has created a limited-edition 3DHD Perfect Complexion Set for Breast Cancer Awareness Month. A donation of 20% of the profits made will be made to Bright Pink.


Honoring Breast Cancer Awareness Month, Brahmin brought back its pink collection with a portion of proceeds benefiting the National Breast Cancer Foundation.

Fawn Design

The accessories designer line is offering 20% off their entire Blush Collection. A donation of 10% of proceeds will be made to The Breasties.


Avon is contributing 15% of sales of the brand's Kiss of Hope Nourishing Lipstick, Blush of Hope Radiant Blush and Kiss of Hope Lip Dew to American Cancer Society’s breast cancer programs and services.