Christina Aguilera unveils new rainbow merchandise ahead of Pride Month
Thirty percent of proceeds will be donated to TransLash and TransTech.
Pride Month is fast approaching and Christina Aguilera is making sure her LGBTQ fans have brand new merchandise to help them celebrate.
The "Beautiful" singer unveiled her new 2021 Pride collection on Instagram, writing, "Fighters gonna be looking fly this pride!!"
"I’m so excited to announce my new Pride collection! I am also proud to support @transtechsocial & @translashmedia, two organizations doing such important work for the community," she continued, directing fans to check out her new merch on shop.christinaaguilera.com.
In a press release to ABC News, her representative announced, "With each purchase of the limited edition items, 30% of proceeds" will be donated to TransLash and TransTech."
The statement explains that TransLash is "a nonprofit that works to shift the cultural understanding of what it means to be transgender to foster social inclusion and reduce anti-trans hostility."
As for TransTech, the rep notes it is "an organization that focuses on economically empowering transgender individuals and the wider LGBTQ+ community through workshops, education and employment opportunities."
The new line "offers a PRIDE-themed tank, briefs, crewneck sweatshirt and face mask with Christina’s XTINA namesake and rainbow details throughout," according to the press release.
The collection's prices range from $15 to $65, while supplies last.