Kim Kardashian's SKIMS to donate $1 million to families affected by COVID-19
Funds will go directly to mothers and children in need.
On Friday, West's SKIMS Solutionwear, an inclusive shapewear line, announced the company would be donating $1 million to support families affected by COVID-19.
"I am so grateful to all of you who have supported SKIMS since we first started six months ago," West said in a statement. "It’s been a dream of mine for so long, and has only been possible because of your love for what we do."
She continued, "Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it's our responsibility to give back and do what we can to help others."
With the brand's latest initiative to give back, there will also be a restock of the first collection that launched starting on March 30 at noon EST.
West mentioned in a statement how by doing so the brand will be able to help bring relief to those affected by the pandemic.
Kim Kardashian joins in with her sister Kylie Jenner, Rihanna, and Bruno Mars and more who are donating amid the novel coronavirus crisis.